01

SENIOR CREATIVE, FREELANCE

Senior creative direction for brands and agencies using AI without losing the plot.

I help shape ideas, sharpen the work and bring practical AI filmmaking and post-production solutions into real production. contact@garywales.com

See what I offer

Start a conversation

30 YEARS IN PRODUCTION • FREELANCE • LONDON • REMOTE

01

SENIOR CREATIVE, FREELANCE

Senior creative direction for brands and agencies using AI without losing the plot.

I help shape ideas, sharpen the work and bring practical AI filmmaking and post-production solutions into real production. contact@garywales.com

See what I offer

Start a conversation

30 YEARS IN PRODUCTION • FREELANCE • LONDON • REMOTE

01

SENIOR CREATIVE, FREELANCE

Senior creative direction for brands and agencies using AI without losing the plot

I help shape ideas, sharpen the work and bring practical AI filmmaking and post-production solutions into real production. contact@garywales.com

See what I offer

Start a conversation

30 YEARS IN PRODUCTION • FREELANCE

LONDON • REMOTE

Coming Soon Star

02

THE NEED

AI is only ever as good as
the judgement behind it.

AI is only ever as good as the judgement behind it.

Many brands need senior creative direction, but not always a full-time Creative Director.
Many brands need senior creative direction, but not always a full-time Creative Director.
Others want to explore AI filmmaking, but need someone who understands both the tools and the production reality.
Others want to explore AI filmmaking, but need someone who understands both the tools and the production reality.
I work with brands, agencies and studios when they need experienced creative direction, practical AI fluency, or both.
I work with brands, agencies and studios when they need experienced creative direction, practical AI fluency, or both.